Business and Technological Communication - EBT4O
ILC Course Code: EBT4O-B
Grade 12, Open, 1.0 credit
This course emphasizes practical writing and communication skills that are needed in the world of business and technology. You will analyze the characteristics of effective models of business and technical communications; gather information to write reports, business letters, memos, manuals, instructions, and brochures; and integrate graphics and text, using technology appropriately for formatting and special effects.
In this course you will analyze video and audio files featuring politicians and popular culture personalities and more.
Option to submit course work online is available, using Microsoft Word © or OpenOffice Writer.
Microsoft Office Suite or OpenOffice.
Unit 1: The Basics of Business Communication
In this unit, you’ll focus on some of the foundations of effective business communication. Of these, the first and most important is knowing your purpose and audience. You’ll see that a focus on purpose and audience is the key to effectiveness, no matter the form communication takes or how it is sent. You’ll learn about the critical components of the communication process, identify some of the barriers that get in the way of effective communication and see how to overcome, and explore how technology continues to change the ways people communicate at work. You’ll be assessed on your ability to
- write effective emails and persuasive business letters
- do research using Internet sources and report effectively on your findings
- identify barriers to effective business communication and propose solutions on how to overcome them
- use active listening skills and accurately interpret non-verbal communication when information is presented orally or visually
Unit 2: Formats and Features
In this unit, you’ll focus on written forms of communication. To begin, you’ll learn about business writing styles, the writing process, specific forms of written communication used in business, and how to make your writing stand-out. Tips, strategies, and practice in writing three types of memos will be given. You’ll also explore different types of business letters and focus more specifically on writing letters meant to persuade and letters that deliver bad news. Since the appearance and design of written communication is often as important as the message itself, you will learn about various text and graphic features. The effective use of tables and graphs will be a part of this topic. Business reports use a variety of text and graphic features, as well as standard patterns of organization. You’ll become familiar with the features and structure of business reports by examining samples and practicing some strategies for reading and writing them. The overall goal of this unit is to help you get comfortable writing some of the most common forms of text used in the business world. In the key questions in this unit you will write memos and business letters to suit different audiences and purposes, evaluate and improve business brochures, and create an appropriate letter of transmittal for a report.
Unit 3: Oral Communication
. In your day-to-day experiences in any job you’ll communicate by speaking and listening with many different people; from your boss to your co-workers to your customers. You might think this is just routine but actually it’s a great opportunity to create a positive image in everyone’s eyes. Your chances of success in the workplace are improved if you practice these skills in business meetings, in job interviews and in presentations. You’ll also see how culture affects the ways in which people communicate at work and how developing more awareness of cultural differences can help you be more effective. To evaluate your learning, in the key questions in this unit you will:
- provide feedback on a presentation plan in order to make it more inclusive and respectful of the business culture
- develop an agenda for a business meeting and set norms of behaviour for it
- prepare for an interview by developing effective answers to commonly asked questions
- write an effective opening for a business presentation
- assess the oral communication skills of a presenter including the use of voice, use of physical presence, and connection /involvement to the audience
Unit 4: Informational Texts
In this unit, you’ll focus on informational texts. You’ll work with a variety of types including online surveys, articles, brochures, instructional texts, websites, and informal business reports. In order to use these texts to find, read, and gather information efficiently, first you’ll practice some reading strategies that help you make use of the features built into these texts. To be able to write them effectively you’ll examine a number of different forms including business websites. You’ll describe the purpose of each and see how the organization and the use of text elements and features make reading easier. You’ll also learn some more about doing research and how to search for, evaluate and use information that you’ve gathered to create a professional business document. Who knows, by the time you finish this course you might be interested in working in this field.
As you work through the unit, the Key Questions ask you to demonstrate your ability to:
- write instructional text
- assess and write a report on a website’s effectiveness including its design elements, writing and format, approach, and tone.
- use research skills to gather, select, and summarize information
- assess and write informational text
This is the English version of the course.
This course is not currently available in French. Please check back often for new course releases.