Business Studies

Marketing: Retail and Service (BMX3E)

Grade: 11
Credits:1.0
Type: Workplace Preparation
Language of Study: English
Prerequisites: None
Explore marketing for the retail and service sectors. Examine trends and global influences on marketing decisions, and the importance of customer service in developing a customer base. Preview Course
Interested in taking this course?
  • If you are a student already enrolled in an Ontario High School, please contact your school about taking courses with TVO ILC.
  • If your goal is to earn a high school diploma or if you are a homeschool student, an academic assessment of your application must be done before choosing courses, please visit Apply Now to start your application.
CAD $40.00
$40.00
Admin Fee
Course fees are partially subsidized for most Ontario residents. The administrative fee covers the cost for us to process your application.
Grade: 11
Credits:1.0
Type: Workplace Preparation
Language of Study: English
Prerequisites: None
Explore marketing for the retail and service sectors. Examine trends and global influences on marketing decisions, and the importance of customer service in developing a customer base. Preview Course

Course fees are partially subsidized for most Ontario residents. The administrative fee covers the cost for us to process your application.

Interested in taking this course?
  • If you are a student already enrolled in an Ontario High School, please contact your school about taking courses with TVO ILC.
  • If your goal is to earn a high school diploma or if you are a homeschool student, an academic assessment of your application must be done before choosing courses, please visit Apply Now to start your application.

Course Overview

This course focuses on marketing activities in the retail and service sectors. You will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, you will develop personal selling and information technology skills that will prepare you for a variety of marketing-related positions in the workplace.

Course Preview

Course Syllabus

1.1   An overview of marketing fundamentals

1.2   Marketing products and services

1.3   The importance of price in the marketing mix

1.4   Getting goods and services to the right place

1.5   Methods of advertising and sales promotion

2.1   Types of consumers

2.2   Consumer behaviour

2.3   Marketing research

2.4   The competitive market

2.5   The selling process

3.1   Making technology work

3.2   What kind of business is it?

3.3   Acting responsibly: Issues, ethics, Indigenous peoples, and the environment

3.4   Keeping track of inventory

3.5   Selling to Canada and the world

4.1   Marketing for success: Making it all look good

4.2   The people factor

4.3   The customer is always right

4.4   Developing your skill set

4.5   Career search strategies and employment opportunities

CAD $40.00
$40.00
Admin Fee


Related Courses

BOH4M Business Leadership: Management Fundamentals Grade 12 online course
Business Leadership: Management Fundamentals (BOH4M)
Grade 12
Type: University / College Preparation
Language of Study: English
This course focuses on the development of leadership skills used in managing a successful business. Students will analyse the role of a leader in business, with a focus on decision making, management of group dynamics, workplace stress and conflict, motivation of employees, and planning. Effective business communication skills, ethics, and social responsibility are also emphasized.
BBB4M International Business Fundamentals Grade 12 online course
International Business Fundamentals (BBB4M)
Grade 12
Type: University / College Preparation
Language of Study: English
This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for postsecondary programs in business, including international business, marketing, and management.
BAT4M Financial Accounting Principles Grade 12 online course
Financial Accounting Principles (BAT4M)
Grade 12
Type: University / College Preparation
Language of Study: English
Learn advanced accounting principles in business, financial statements for various forms of business ownership, and how those statements are interpreted in making business decisions.
BAF3M Financial Accounting Fundamentals Grade 11 online course
Financial Accounting Fundamentals (BAF3M)
Grade 11
Type: University / College Preparation
Language of Study: English
Welcome to the fundamental principles and procedures of accounting. Develop financial analysis and decision-making skills that will assist you in future studies and/or career opportunities in business.
BBI2O Introduction to Business Grade 10 online course
Introduction to Business (BBI2O)
Grade 10
Type: Open
Language of Study: English
Learn about the functions of business, including accounting, marketing, information and communication technology, human resources, and production, and of the importance of ethics and social responsibility.
BDI3C Entrepreneurship: The Venture Grade 11 online course
Entrepreneurship: The Venture (BDI3C)
Grade 11
Type: College Preparation
Language of Study: English
Discover how entrepreneurs recognize opportunities, generate ideas, and organize resources to plan successful ventures to achieve their goals. Create a venture plan for business.
BBB4M Principes de commerce international Grade 12 online course
Principes de commerce international (BBB4M)
Grade 12
Type: University / College Preparation
Language of Study: French
Delve into the importance of international business and trade in the global economy and explore the factors that influence success in international markets.
BOH4M Principes de gestion Grade 12 online course
Principes de gestion (BOH4M)
Grade 12
Type: University / College Preparation
Language of Study: French
Develop leadership skills used in managing a successful business. Analyze the role of a leader in business while exploring decision-making, group dynamics, and employee motivation.
BAT4M Principes de comptabilité financière Grade 12 online course
Principes de comptabilité financière (BAT4M)
Grade 12
Type: University / College Preparation
Language of Study: French
Learn advanced accounting principles in business, financial statements for various forms of business ownership, and how those statements are interpreted in making business decisions.
BBI2O Initiation aux affaires Grade 10 online course
Initiation aux affaires (BBI2O)
Grade 10
Type: Open
Language of Study: French
Learn about the functions of business, including accounting, marketing, information and communication technology, human resources, and production, and of the importance of ethics and social responsibility.
Explore More Courses